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Info for Retailers
Retailers should position
LaundraPak as a back-to-college dorm item, to be merchandised
between June and September to capture the lucrative high school
graduation and back-to-school seasons. Many stores have commented
that they would merchandise the product in their "dorm shop"
area for products for the dorm room. Retailers can purchase the
product at a minimum quantity of 4 dozen (48 bags) with a 14 day
lead time. For specialized colors, the minimum order quantity is
1,000 with a lead time of 4.5 months.
Back-to-school is the
second highest-grossing season for retailers after the Christmas
holidays. The laundry niche, with its low-priced commodity products,
receives little attention, which makes the category ripe for the
introduction of a new product like LaundraPak. Stay tuned for future
products in the line.
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